The move

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ANNA CHRISTINA

Kenneth Cole

                           

Ok, interesting concept, but I can't remember the last time I saw a sleeved up woman wearing white wooden stiletto heels... If Kenneth Cole wants to appeal to a newer, more alternative audience, it's not    the imagery that needs to be changed...

Bjorn Borg for women

                    

                    

If the bjorn campaign looks like this... Happy, sexy, fun and flirty... Why does the women's only campaign look like this? 

                   

Argos Toy Exchange

Although the underlying idea for this campaign is pretty great (Argos encourages families to bring in their old and unwanted toys which the retailer will then donate to Banardos and in return give their customers a £5 off vouchers) I do wonder whether customers are in any way emotionally connected to this idea. There seems to be no connection between the brand, the advert and their consumer. I would have loved to have seen something a little more sentimental that makes the viewer truly understand that Argos are doing something good.

Bodyform Responds

Some people may have trashed this video and called it unauthentic, but I think it's brilliant. When I heard about this 'Richard' and his sarcastic post, I was shocked that a man took the time to write on a Facebook page for period products... Looks like he got what he deserved and will now have the time for a better and more fulfilling past time.

Brilliant... taking the seriousness and slightly cliched song from Top Gun, and turning it into a complete joke. I am a true believer in the ever growing importance of music within advertising, creating a feeling which can be taken literally or simply be taken the piss out of, putting across a perfect tone of voice for any brand. Coors beer have done this perfectly with the brands recent series of advertisements featuring Jean Claude Van Damme.

Take for example the recent advertisement for Internet explorer.

Simply showing what Internet Explorer can do, the music does the talking for the brand itself.

48 hour zine

As practise for my next Uni project, I made this mini zine in 48 hours.