Brilliant... taking the seriousness and slightly cliched song from Top Gun, and turning it into a complete joke. I am a true believer in the ever growing importance of music within advertising, creating a feeling which can be taken literally or simply be taken the piss out of, putting across a perfect tone of voice for any brand. Coors beer have done this perfectly with the brands recent series of advertisements featuring Jean Claude Van Damme.
Take for example the recent advertisement for Internet explorer.
Simply showing what Internet Explorer can do, the music does the talking for the brand itself.
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