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Thursday, 25 October 2012

Argos Toy Exchange

Although the underlying idea for this campaign is pretty great (Argos encourages families to bring in their old and unwanted toys which the retailer will then donate to Banardos and in return give their customers a £5 off vouchers) I do wonder whether customers are in any way emotionally connected to this idea. There seems to be no connection between the brand, the advert and their consumer. I would have loved to have seen something a little more sentimental that makes the viewer truly understand that Argos are doing something good.

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