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Monday, 14 February 2011

I really admire the Reiss brand and think that it is really going places. It is no longer being seen as a brand for occasion wear only, but has re-branded itself as cool and trendy, especially with its new sub brand 1971. I loved the A/W 2010 'Elements' campaign because of the way it portrayed Reiss in a new light to consumers, it showed off the idea that the brand is a lot more than just expensive, pretty clothing, but that it has a personality.

This new range is portrayed as gritty, dark, sexy and oozes quality that can 'brave the elements'.

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